SUCK IT UP SO YOU WON'T HAVE TO SUCK IT IN THIS SUMMER!

Though it might seem like Spring is resisting us right now, every rise in temperature has us taking off a layer of clothing. As we get closer and closer to bikini season, many people are hustling in the gym and detoxing to bring some balance back to the body after the long Winter spent indoors. According to the American Society of Plastic Surgeons, more than 17.5 million cosmetic procedures were performed in 2017 alone. Of those, nearly 2 million were invasive cosmetic surgical procedures like liposuction, tummy tucks and buttock augmentation and lifting. Further, nearly 1 million cosmetic minimally invasive procedures for cellulite, fat reduction and skin tightening were performed. Over the last decade, surgical and cosmetic procedures grown dramatically in popularity as more and more people struggle to maintain a healthy weight. However, while surgical interventions have their time and place, in the end, they’re painful, expensive and often don’t address the underlying causes of fat buildup and cellulite.

Cellulite is an alteration of the topography of the skin which leaves dimples that are often described as being “orange peel” or “cottage cheese-like” in appearance. Caused by weakened connective tissue and poor circulation, and exacerbated by things like smoking, drinking, stress and a sedentary lifestyle, the appearance of cellulite has been shown to take an emotional toll on women who present with it. Now, it goes without saying that cosmetic interventions are no substitute for ample hydration, exercise and a good diet. However, what if we told you that you could improve your skin’s firmness, elasticity and tone, increase your circulation, minimize the appearance of cellulite, enhance your body’s contours, reduce the appearance of stretch marks and improve the efficacy and absorption of cellulite creams, gels, body wraps and other body shaping treatments - all without spending your money or your time on recovery? Enter Body Sculpting with Lure Essentials: a natural, practical, noninvasive, painless and inexpensive alternative to laser treatments and invasive cellulite procedures. In a recent study conducted by the TurgutOzal Faculty of Medicine in Turkey, researchers demonstrated that dry, moving (dynamic) cupping therapy stimulates the lymphatic system and is effective in the treatment of cellulite.

So, how does it work? Cupping is an ancient practice that creates negative or reverse pressure and uses vacuum suction to lift blood capillaries and muscles towards the surface of the skin. When the fascia is separated, the body’s blood vessels expand to increase the free flow of blood to the areas of concern. Increased blood flow from one place to another (i.e. the improvement of circulation) ultimately stimulates the lymphatic system, which is essential for addressing the root causes of cellulite. The lymphatic system is the body’s drainage system. It is comprised of an extensive network of vessels that passes through nearly all of the body’s tissues and allows for the movement of a fluid called lymph. Lymph fluid picks up and carries waste products, toxins, pathogens and cellular debris together with bacteria and proteins to the lymph nodes, where these substances are destroyed. As the lymphatic system doesn’t rely on the heart for movement throughout the body, it can be stimulated and supported through the skin which directly assists in removing pathogens and in strengthening the body’s immune system. Conveniently, Lure Essentials has the perfect cupping kits and dry brushing mitts that work to stimulate and support the lymphatic system’s detoxification processes alongside all of your body contouring needs for your thighs, buttocks, abdomen and arms!

Now, your journey to smoother, firmer skin this Summer is easier than you think. We have a range of products to support your weight management and body firming goals. Choose from Lure Essentials SCULPT body sculpting cups, Sisal and Jute dry body brushing mitts, MEGA fascia and cellulite blaster, the Fascia Genie or a CelluBuster massager. Pair any of these cellulite busting tools with BOOST or the newly launched SCULPT Boost body massage cupping oil for optimal results.

Unlike other silicone cups on the market, Lure’s SCULPT cups are custom engineered in several sizes to provide maximum flexibility, suction and results. Lure’s Sisal and Jute dry body brushing mitts are perfect for prepping, exfoliating and stimulating lymphatic system via lymph drainage. Finally, BOOST’s proprietary combination of rosemary, orange, lemon and grapefruit essential oils target cellulite at its core. Our tried and tested protocol will have you looking and feeling good in no time:

1. Begin by dry brushing the body from toes to heart with Lure's Sisal and Jute body brushing mitts to exfoliate, stimulate the lymphatic system and improve circulation.
2. Apply BOOST or SCULPT Boost body oil to your skin to act as a lubricant to facilitate smooth movement/ glide of your anti cellulite cupping cups. Massage your cups in spiral, side-to-side or circular motions to break up fascial adhesions that contribute to appearance of cellulite.
3. As the fascia begins to loosen, increase the amount of suction applied to an area. Intensity of vacuum suction can always be controlled by squeezing your cup(s) more or less. If you experience any discomfort which an indication of tight or bound fascia is typically, try flash cupping technique (suction-pause-release, repeat).

As Summer draws closer, it’s only natural that your main reason for body sculpting and cupping is to reduce the appearance of cellulite and to contour your body. However, consider a host of other added benefits that cupping provides as well.  From pain relief to increased mobility to enhanced respiratory capacity and better digestion, sculpting with Lure’s cups may help improve your overall health and well-being while simultaneously making you look and feel more confident as you strip down this Summer. Remember that results are visible and improved with regular use, so be sure to cup every other day for 3-5 minutes in each area as a part of your beauty regimen. Remember to drink at least 2L of water per day, exercise and follow a healthy diet for the best results. Join the international #GetCupped movement and show us how you make Lure work for you on any of our social media platforms!

Happy Cupping!