In a world where wellness often feels like a luxury reserved for the elite, Lure Essentials emerged a decade ago with a revolutionary idea: what if we could bring the healing power of ancient practices to everyone's home?

It all started in 2014 when our founder, frustrated by the inaccessibility of holistic treatments, decided to reimagine cupping therapy for home use. Armed with determination and a vision of democratizing wellness, she set out to create products that would empower individuals to take charge of their health.

As Lure Essentials grew, so did our product line. We expanded beyond cupping, always with the same goal: to make wellness accessible, enjoyable, and effective for everyone. Our team of innovators worked tirelessly, blending time-honored techniques with cutting-edge technology to create solutions that fit seamlessly into modern lifestyles.

From the mom who finally gets a good night's sleep, to the pro athlete or the weekend warrior who swears by our recovery tools, to the countless individuals who've found a moment of peace in their hectic days through our products – these are the stories that drive us forward.

As we look to the future, our mission remains unchanged: to continue breaking down the barriers to wellness, one innovative product at a time. Because at Lure Essentials, we believe that everyone deserves to feel good, and that true wellness should be within everyone's reach.

Join us in writing the next chapter of this wellness revolution. After all, your story is our story, and together, we're just getting started.

 

What makes us different

Lure Essentials is the leading brand in cupping therapy supplies and body massagers. 

Lure cups are prized for quality, versatility, durability and design.

With over 1,000,000 cups sold, Lure is the most trusted and recommended brand among massage therapists, industry professionals and consumers with quality standards and service that far outshine the competition. 

Choosing the right manufacturer makes a world of difference.

Lure cups are rigorously tested and inspected at the manufacturer's facility to ensure the highest quality. They are skillfully crafted with 100% pure food or medical grade silicone (depending on the cup design). There are no fillers, plastics or chemicals added whatsoever! We work closely with a manufacturer who understands the importance of non-toxic products and holds their products to the highest standards. 

Giving Back

Giving Back is very important to us and this is why Lure Essentials makes monthly donations to a number of charitable organizations.

                                       CLICK Here to see who we support.