David Hume was an 18th century philosopher who made many observations about the role of the myth in human society. He theorized that without tales that explain the world and our experience of it, human beings would be wholly incapable of making sense of life as it happens. While many myths inspire hope or provide reassurance, some myths act as guides for social norms which can be harmful for the protagonists.
When women began to enter the workforce en masse in the 40s and 50s, society created a myth that we at Lure Essentials call The Modern Woman Origin Story. It states that a woman can only have it all if she is able to be the perfect mother, wife, friend and employee all at one time. Until very recently, this myth was recycled over and over, essentially advancing and cementing the idea that women are expected to adopt a Superwoman persona that enables them to balance their commitments effortlessly, or else. Most harmfully, this myth has taught society at large that the prioritization of a woman’s own health and well being can only be done at the expense of someone else’s – namely, the health and well being of her partner, parents, children, friends, causes and/or colleagues. The origin story of the modern woman has made generations of women feel that taking time to nourish themselves is fundamentally at odds with this Superwoman persona; in a nutshell, women have been taught that consideration of themselves is inherently selfish.
Enter here the broad concept of self-care, which has become both a booming industry as well as a notion that’s difficult to swallow for so many women. Ever savvy, the modern Superwoman might think: easier said than done, but there are endless ways to practice self-care, some of which are surprisingly simple and only take a bit of concerted commitment to yourself. At the end of the day, self-care is about being as good to yourself as you are to others. Having emerged from The Modern Woman Origin Story ourselves, the women at Lure Essentials have come to see that we need to bust this myth and recognize that self-care is a simply means of engaging with the world in a way that allows us to feel beautiful, stay healthy and remain grounded.
In honor of International Women’s Day, the women of Lure have come up with five simple, inexpensive and accessible ways to bust The Modern Woman Origin Story through self-care:
For beginners, we suggest dedicating five to ten minutes of cupping self-care two to three times per week. Cupping massage or flash cupping in the shower with a little help of water and body wash or dry cupping with our favorite BARE cupping and cellulite massage oil will help your tight fascia (connective tissue) relax and smooth out, relieving tight IT band and improving skin tone and elasticity for smoother, firmer looking skin.
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As it turns out, the hippies have been right all along: among the most serious threats to our health is stress and we hope that you beautiful, modern Superwomen use some of our self-care suggestions to prioritize yourself this week!
Happy International Women’s Day from the team at Lure Essentials!
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