FREE Shipping on U.S. Orders $85+


Your Cart is Empty

The Secret Weapon of Elite Athletes

The Secret Weapon of Elite Athletes


As the world of sports continues to evolve, athletes are always on the lookout for the latest recovery and performance-enhancing techniques.

One such therapy that has been gaining significant traction among elite athletes is cupping. 

Cupping, a traditional Chinese medicinal practice, has become increasingly popular in recent years, especially after high-profile athletes like Michael Phelps and Ben Shelton were seen sporting distinctive cupping marks during major competitions.


Lure Essentials x Game On: Bringing Cupping Therapy to the Masses



One brand that has been at the forefront of making cupping therapy accessible to athletes of all levels is Lure Essentials, with their Game On line of cupping products.

Known for their high-quality cupping therapy sets, Lure Essentials’ Game On has become a go-to choice for athletes looking to incorporate this powerful recovery tool into their regimen. 

Their Game On GRPS™ Minis Cupping Therapy SetGRPS™ Cupping Therapy SetXTRM XNRGY™ Cupping SetEDGE-X Cupping SetENERGY-X Cupping Therapy Set,and JOLT™ Cupping Therapy Set are all designed to provide athletes with a convenient and effective way to reap the benefits of cupping therapy.

What is Cupping Therapy?

Cupping therapy involves placing specialized cups on the skin to create suction and lift the tissue. This technique is most commonly used on the back, neck, and shoulders, and is believed to promote blood flow, ease muscle tension, and aid in recovery.

The Benefits of Cupping Therapy for Athletes

  • Muscle Recovery: Cupping therapy is believed to promote muscle recovery by increasing blood flow to the muscles. This increased blood flow can help flush out toxins and ease pain associated with soreness.
  • Pain Management: The suction created by the cups can help release tension in the muscles, which can, in turn, ease pain and discomfort. Cupping therapy has been used to help manage various types of pain, including back pain, neck pain, and shoulder pain.
  • Performance Enhancement: By improving blood flow and alleviating pain associated with flare-ups, cupping therapy may help athletes recover faster and perform better. Many athletes have reported feeling more energized and focused after a cupping therapy treatment session.

The Science Behind Cupping Therapy

While the exact mechanisms behind the benefits of cupping therapy are still being studied, some research has suggested that the technique may stimulate the release of various biomolecules, including endorphins and cytokines, which can help manage pain.

Additionally, the gradual compression from the suction may encourage new collagen production and skin elasticity over time, potentially contributing to the long-term benefits of cupping therapy.

Unlock Your Athletic Potential Today

The distinctive circular marks left by cupping therapy have made it easy for spectators to spot on athletes during major events.

While cupping therapy may have gained mainstream attention through high-profile athletes, it's not exclusively reserved for the pros.

With Lure Essentials' user-friendly cupping therapy sets, anyone can experience the benefits of this powerful recovery tool.

Whether you're a weekend warrior or a seasoned athlete, Lure Essentials' Game On cupping sets, such as the GRPS™ Minis Cupping Therapy Set and the XTRM XNRGY™ Cupping Set, offer a convenient and effective way to incorporate cupping therapy into your routine.

If you want to experience the benefits of cupping therapy for yourself, check out Lure Essentials' easy-to-use cupping sets.

Give it a try and you may find yourself recovering faster, feeling less soreness, and improving your athletic performance.