About

Our Story

Lure Essentials came to be purely out of necessity. We are a husband and wife team who enjoy a healthy and active lifestyle. Dating back to our childhood in the Ukraine, cupping or ‘banki’, was the go-to practice to fight cold and flu and a number of other ailments that our parents and grandparents successfully treated with this remarkable holistic modality. Traditionally, cupping therapy is used to increase circulation, reduce inflammation and for lymphatic drainage to release toxins and cellular debris.

Some years later, now in his 40’s when Igor, a black belt in MMA and Tae Kwan Do and a purple belt in Jiu-Jitsu continued to suffer sports related injuries from his strenuous training and struggling to find a remedy that worked, we recalled the many benefits of cupping from our childhood.

Conscious of the public’s perception that cupping causes ‘bruising’ marks and traditionally uses fire and glass jars, we thought: “there must be a better way,” so we set out to create user friendly cupping kits for self-care that everyone, regardless of age and experience can enjoy.

Having experienced transformational results with our small, but mighty cups ourselves, we decided to share the magic of DIY cupping with the world. We developed kits or systems that help address headaches, sinus congestion, muscle & join pain, mobility, trigger point and tension relief. We also created kits for cosmetic application like cellulite and body shaping, facial rejuvenation, lifting and sculpting effect - no bruising or down time.

Through the years working with top health care practitioners, Olympic athletes, elite spas and our dear customers like you, we’ve perfected our products and are on a mission to improve, innovate and disrupt. 

ANCIENT Wisdom – Modern Cupping™

So what are you waiting for? Go ahead and try cupping for your wellness and self-care regimen. Get social and join our #GetCupped movement! Allow the endless benefits of the ancient-old cupping therapy coupled with modern day technology be the key to your flexibility, mobility and top performance while unlocking doors to a healthier, beautiful, confident and happier you!

* We hope that you don’t keep us a secret and share our #GetCupped movement with family and friends. To show our gratitude and appreciation, please enjoy 10% off your next purchase. Simply copy and paste code LOVELURE in the promo code field at checkout.

GIVING BACK

Giving Back is very important to us and this is why Lure Essentials makes monthly donations to Feed a Billion Foundation that helps provide healthy and nutritious meals to people in need around the globe.

Thank you for taking the time to read our story. 

Happy Cupping!

Stella & Igor